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Less, 2019


Design, Engineering & Strategy





After Effects



A tool for more mindful drinking

Helping people taking control of their alcohol consumption through an elegant and engaging mobile experience.


Less is an intuitive tool that makes it easy for the user to track alcohol consumption, transforming drinking data into useful graphs and animations. This has proved to help people drink with more accountability and even experience a sober way of life.

Mike Maser, CEO of Big Sky Health, the creators of top rated fasting app Zero, came to Z1 with a first prototype of Less. He wanted to set up an engaging and judgment-free app to help people moderate alcohol consumption, no matter what the reason.

We worked together to generate a dedicated experience around mindful drinking, evolving the product till creating a metaphor in which a sailor guides the users in their alcohol intake. We designed Les and Leslie and animated them using After Effects and Lottie. Setting up all the possibilities was like putting a puzzle together: the sea, the sky, the wind and the sailors needed to synchronize instantly with the drinks logs and users’ objectives. Simultaneously we programmed the whole app, using Swift, the general-purpose language created by Apple.

Yo, ho, ho, and... do you really want that bottle of rum?  ⛵

How we helped to build a sailing metaphor to accompany the users on their trip through more mindful drinking.

“Partnering with Z1 on past projects showed me that this team is passionate and sets a high-quality bar. They showed a deep commitment to our brand’s ideals, so it was an easy decision”.

Mike Maser

CEO of Big Sky Health

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