A tool for more mindful drinking

Briefing

Less is an intuitive tool that makes it easy for the user to track alcohol consumption, transforming drinking data into useful graphs and animations. This has proved to help people drink with more accountability and even experience a sober way of life.

Mike Maser, CEO of Big Sky Health, the creators of top rated fasting app Zero, came to Z1 with a first prototype of Less. He wanted to set up an engaging and judgment-free app to help people moderate alcohol consumption, no matter what the reason.
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We worked together to generate a dedicated experience around mindful drinking, evolving the product till creating a metaphor in which a sailor guides the users in their alcohol intake. We designed Les and Leslie and animated them using After Effects and Lottie. Setting up all the possibilities was like putting a puzzle together: the sea, the sky, the wind and the sailors needed to synchronize instantly with the drinks logs and users’ objectives. Simultaneously we programmed the whole app, using Swift, the general-purpose language created by Apple.