A successful community event platform, Localist had been in market for over a decade when they first came to Z1 looking for a fresher look and an improved UX design.
Localist provides event organizers with white-labeled community event platforms. We joined their design and development team to help them achieve new business goals through product design.
Localist was born following Myke Nahorniak's (Cofounder & CEO) desire of creating something that would make it easier to bring people and communities together. Their vision: the best approach to sustainably grow a business is to create, empower, and connect communities around a brand’s mission.
Their community event platform design was a hit back in the early days. However, years later, it had become a weak point of their product. Creating Localist’s new design was a huge challenge. They needed a trendier and more functional look, but we had to be super careful with their 12-year-old legacy code so as not to break any existing features. The design had to be flexible enough to adopt the hundreds of possible configurations that reflect each client’s needs while maintaining all the functionalities their backend provided.
We modernized Localist's core product, helping them retain clients and go upmarket to enterprise customers.
"Z1 has an outstanding portfolio, and shares the same priorities as us; putting the user experience first, and building out from there".
Myke Nahorniak
Co-Founder & CEO of Localist
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