Flow State, the Z1 blog

How to apply broad UX research into design and development

Lessons From Digital Crafting
0 min read
How to apply broad UX research into design and development

To get to a successful product launch in a competitive market, user experience research activities are crucial. We had Stuart Winchester, CEO and founder of the insurtech startup Marble, and also Adi Sundar, CTO, to cover how they did it.

We cover from why self-awareness is important in anything, but especially if you're going to start to invest real dollars into building a digital product, to how to pivot when you realize you are not tackling your target audience's main pain point.

We also talk about what are the opportunity and the solution spaces and why those are important, among many other interesting topics you’ll find truly useful while researching your own product: doing things by hand, facing constraints, not being too ambitious, and so on.

Get to know our guests

Resources, articles, and tools we mentioned

You can watch the streaming on Youtube and Linkedin. And remember, if you like our Lessons From Digital Crafting, you can subscribe wherever you get your podcast.

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