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A perfect digital shelter for data storytellers

We've helped storytelling with data to bring its growing community together by creating a hands-on site where to practice and boost their skills together.


The data surrounds us everywhere and is potentially fascinating. But data doesn’t say anything on its own. Someone has to help it tell a story to increase its understanding and drive action. Something that Cole Nussbaumer Knaflic, an industry leader who founded storytelling with data (SWD), knows well.

SWD has operated since 2010 when Cole began to combine her job at Google as People Analytics Manager with the creation and delivery of workshops on data visualization and storytelling around the world. Until last year, SWD website functioned as a repository for all the content Cole and her team generate: blog posts, podcast episodes, workshops, etc. She had thousands of followers on Twitter, and thousands of people had attended her workshops, read her books, and visited SWD website.

But Cole wanted to go one step further and therefore got in touch with Z1. Her goal was to bring data visualization lovers together to the same place—somewhere to improve their capabilities interacting, sharing opinions, and learning from each other.

The top features the SWD community offers has made it the place to be if you want to be part of this increasing industry. It has approaching 5,000 members, growing at the rate of 500 new users per month on average.

Unleashing the power of data storytellers 💪

Z1 has provided the storytelling with data community with a perfect digital shelter to practice, get feedback, and iterate.

"I enjoy working with Z1 tremendously. The team comes up with great ideas, helps us focus on our end-users, and is super responsive. They are an extension of the SWD family. We’re very proud of all we’ve built together so far and are excited to continue our partnership into the future!"

Cole Nussbaumer Knaflic

Founder of Storytelling with data

Sound like a fit?

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