A perfect digital shelter for data storytellers

Briefing

The data surrounds us everywhere and is potentially fascinating. But data doesn’t say anything on its own. Someone has to help it tell a story to increase its understanding and drive action. Something that Cole Nussbaumer Knaflic, an industry leader who founded storytelling with data (SWD), knows well.

SWD has operated since 2010 when Cole began to combine her job at Google as People Analytics Manager with the creation and delivery of workshops on data visualization and storytelling around the world. Until last year, SWD website functioned as a repository for all the content Cole and her team generate: blog posts, podcast episodes, workshops, etc. She had thousands of followers on Twitter, and thousands of people had attended her workshops, read her books, and visited SWD website.

But Cole wanted to go one step further and therefore got in touch with Z1. Her goal was to bring data visualization lovers together to the same place—somewhere to improve their capabilities interacting, sharing opinions, and learning from each other.

The top features the SWD community offers has made it the place to be if you want to be part of this increasing industry. It has approaching 5,000 members, growing at the rate of 500 new users per month on average.