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Seeds, 2020


Design, Engineering






A B2B platform to align investors' values with financial goals

We helped Seeds to democratize impact by crafting a brand and digital tool to create well-balanced portfolios, including companies best aligned with the Earth, People, and Corporate Integrity.


Seeds is a startup founded by financial advisors who believe in active, engaged, and responsible investment management. They wanted to drive investors and companies toward more socially responsible, ethical, and sustainable practices.

Zachary Conway, Founder & CEO, and Kristen O'Grady, COO & Head of Product, came to Z1 looking for a partner to transform these ideas into a digital product that would be up to the task. Their mission of empowering advisors around intentional and purposeful investing was encouraging.

We designed a brand inspired by the idea of values-based growth. We used elements and colors that refer to the Earth and the kind of natural thriving that happens when experience, foresight, good intentions, and perseverance come together. These concepts are also reflected on the website and platform we crafted, for which we used a cutting-edge technology solution with React + Apollo and Django + Graphene.

Investors now have an intuitive and visual deck to easily analyze trends and companies' environmental, social, and governance (ESG) risk factors. This way Seeds is helping leading advisors to achieve a real customized balance between financial goals and personal values.


Helping Seeds’ founders grow the future of investing 🌱

We went from the draft of an idea to a digital product aiming to lead the movement toward sustainable investing. 

kristen O'Grady photo

“From the beginning, Z1 has been at our side executing our vision for Seeds. We truly think of them as an extension of our team, and they have been invaluable in design, development, and everything in between.”

COO and Head of Product, Seeds

Kristen O'Grady

Sound like a fit?

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