The roadmap to your laser-focused MVP

This is how we shape your vision into a market-ready and delightful digital experience. We help you succeed by de-risking the design and engineering phases for the V1 of your product and grow your venture from there.

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Hear it from Michelle,
our head of partnerships

01 —

Research and discovery

The purpose of this phase is to gain a full understanding of your vision and everything about the product you want to build. The ultimate goal is to avoid risks and define the critical aspects needed to launch a successful V1.

02 —

Product design

The goal is to bring visual, interactive, and experience design chops to ensure that your customers love and understand how best to use your product.

03 —

Product build

We deliver scalable architectures: We future-proof our technical decisions and build a solid foundation on which to transition the work to in-house teams in the future.

04 —

Product launch

Once your digital product is polished, we will set up everything needed for launch and deployment to the market, ensuring a delightful experience for your users.

Research and discovery

What we do

We work on scope definition, aiming to hit a sweet spot between customer value, business viability, and technical feasibility. We keep many enriching conversations during this phase, as we need to acquire your know-how, synthesize insights, and leverage your instinct to guide us toward the solution space.

We focus on understanding and solving problems. It’s not about creating a feature list; it’s about delivering value through tangible results. We take the lead in proposing potential solutions following a predictable process while keeping you as the ultimate decision-maker and key stakeholder for product feedback.

What we deliver

Discovery insights

This is one of the most important documents in the early stage of our collaboration. The information we collect here helps us to have a broad vision of the product and to better understand all the essential & key points of its mission, along with well-documented design and engineering considerations.

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Feature List

We guide you towards feature framing focusing on the triggering event or situation, the motivation and goal, and the intended outcome. Following a collaborative approach, we define the opportunity we want to capture, highlighting the gap between the present state and the desired state.

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User Stories

We translate the feature list to epics, defining the scope in greater detail so they can be easily understood by all stakeholders. User stories help to ensure that the end product will meet the needs of your users and align with the overall goals of the project. They also help to break down complex features into smaller, more manageable pieces that can be developed and tested in iterations.

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Blockframes

We help the teams to stay focused thanks to blockframes, which are the minimum design units: Plain boxes where we forget about the layout and the components to focus only on the content, navigation, and main actions of the product. We create them right after approving the list of features and just before working on the wireframes.

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Meet the team