Fusión is not just another incubator. It's a project to increase the success rate of innovative companies in Andalusia thanks to a calculated acceleration cycle and a network of expert founders willing to join new ventures.
Setting up a startup from scratch can be overwhelming for those facing it for the first time. Founders who have already gone through the same challenge agree: You need more than just having a good idea; your support network is essential.
To launch a successful startup you need more than just having a good idea; your support network is essential.
This is, precisely, one of the premises on which Sergio de la Puente, CEO of Fusión, grounded when launching this incubator willing to revolutionize the Andalusian startup ecosystem: “Fusión was born to respond to the common problems to which Andalusian entrepreneurs without previous experience face: lack of financing, not having solid business knowledge, nor a team…”
Fusión's value proposition, and its main difference concerning other startup incubators, lies in its team's constant involvement and dedication to guarantee the success of the hosted projects.
Projects that join Fusión's acceleration cycle, which lasts between 4 and 6 months, have a team providing everything they need to validate their idea, obtain seed funding, and grow. That day-to-day supporting of entrepreneurs in all the facets they need and actively creating with them, allows Fusión to achieve a higher success rate than entrepreneurship alone or resorting to alternative programs.
Fusión's value proposition lies in its team's real involvement and dedication to guarantee the success of the hosted projects.
“All entrepreneurs repeat the same mistakes,” argues De la Puente, “what we try at Fusión is to minimize these errors by supporting people with good ideas from the beginning.” This is only possible with a genuine commitment, reflected in a collaboration agreement signed from the initial stages, where the percentages, milestones, and dedication to the project by the parties involved are clearly established.
Create a startup with the best companions
Fusión is housed in Magma, the main space dedicated to ethical design in the south of Spain, where Z1 is also based. Both entities are a fundamental part of this new startup creator.
With 150+ digital experiences crafted since 2015 together with digital entrepreneurs from all over the world, we will contribute with our know-how in these initial stages of the new startups, and we will be responsible for helping Andalusian entrepreneurs to create unique and pristine user experiences both at a visual and a technological level.
"Our culture has been forged around expert vision, flexibility, and honesty to achieve the best results."
Héctor Giner, Cofounder of Z1.
"We have always considered ourselves an important part of the products in which we participate and, although our model is mainly that of providing services, we feel the successes or failures of each product as our own," explains Héctor Giner, CEO and Cofounder of Z1.
"Our culture has been forged around expert vision, flexibility, and honesty to achieve the best results. Through the connection with Fusión, we can cover a segment in which ideas are not yet validated, need a lot of definition, and above all, experience.” With this new incubator, we are committed to promoting new companies from the south of Spain, directly impacting our society.
In addition to Z1, Fusión has the support of more than a dozen renowned Andalusian founders who want to join other entrepreneurs and boost their ideas thanks to their expertise.
A brand where ideas merge with action
Not only did Z1 join Fusión as a technology partner, but it was also responsible for creating its brand and website. Sergio was looking for a name that reflected the main values he pursued with the new incubator: expertise and know-how, innovation and commitment.
We considered several names and finally opted for Fusión, keeping the Spanish accent over the letter "ó" to convey the strong local personality of the brand. To fuse means to unite, group, associate, to put together. It is a word that encapsulates the essence of collaboration and the coming together of diverse skills, knowledge, and experiences.
Just like the heart of Sergio's project value proposition, which is based on connecting entrepreneurs with ideas with experienced founders and technical and business teams that guarantee the success of these ideas.
Fusión naming encapsulates the essence of collaboration and the coming together of diverse skills, knowledge, and experiences.
Fusión pours dynamic and progressive energy. In physics, nuclear fusion is a reaction in which two nuclei of light atoms join together to form another heavier nucleus, usually releasing particles in the process. In the startup context in which we operate, it serves as an analogy for our process, in which the union of several smaller actors results in a larger and more powerful venture, which goes further, achieving success that would be impossible if these elements act in isolation.
Furthermore, Andalusia is famous for its historical fusion of civilizations, which makes it a unique land. This fusion, dialogue, or mixture of different ideas and artistic and religious currents is a legacy that every Andalusian feels proud of; it connects us with our most beloved culture. It is for all this that we love Fusión, not only the naming but the mission behind it.
